Client Spotlight: BASH

Spotlight

October 17, 2023

In this blog series, Carlisle & Co. spotlights one of our clients each month, highlighting their company as well as their digital marketing strategies, successes, and more.

Introducing BASH

Just over a year ago, Carlisle & Co. had the privilege of working with KM Studio to complete branding and website design for BASH, a luxury party planning company based in Winter Park, Florida. For two decades, founder Laura Lawton planned parties as a hobby and passion before pursuing her event planning certification from Emory University. She believes anything can be a BASH — it’s all about the attitude and attention to detail. Since opening its doors in September 2022, BASH has planned over 73 events with more than 30 upcoming events on the books.

Fast Facts About Carlisle & Co.’s Work with BASH

Here are some fast facts about our digital marketing work with BASH:

What was the timeline for BASH’s work with Carlisle & Co.?

We began digital marketing discussions with Laura in July 2022.

Why did we first begin working with BASH?

We were hired to design and develop BASH’s website. We coordinated with KM Studio and local photographer Abby Liga to ensure we were all on the same page when it came to the vibe and voice of the party planning company’s online presence. We also worked closely with Laura as we developed her content and flushed out the website design. It was so much fun to incorporate the custom illustrations and patterns from her branding package with KM Studio as well as the beautiful photos from Abby!

As we were building out her website, we also set-up her social media channels. It was important to Laura that her Instagram feed have content prior to going live, so we developed a carefully-crafted launch strategy with a fun countdown and past party photos.

BASH’s website and social media pages officially went live on September 18, 2022.

What digital marketing services do we currently provide?

Now, we handle website updates as needed. Most recently, our team created two new pages: BASH Boutique (featuring her custom-curated signature BASH candle from Clementine!) and Meet the Team. We also updated her Event Photos with new pictures.

Additionally, we continue to provide Laura with a customized version of our Social Surge package, which has helped her Instagram following grow to over 4,000.