About US

Strategy and heart.
Design and execution.
Aesthetics and conversion.

You can have it all.

We are a full-service digital marketing agency, specializing in strategy and implementation for individuals and small- to medium-sized businesses. With a combined 30+ years of experience in digital marketing, we differentiate ourselves by taking the time to understand your brand and tell your story. 

It began with a silver lining ... 

meet the team

We are a women-driven team of collaborators, creatives, and your biggest supporters. Our job is to highlight your company so you can focus on the important stuff! 

Greer founded A Silver Lining, not with the intention of finding the good from the bad - but in finding that special something, that little spark, that is present in every company and business. As our team has grown to a female-led and empowered team we continue to pride ourselves on working collaboratively internally as well as with each and every client. We want to find that little spark and ensure the whole world (or your targeted market) can see it - to show off your silver lining.

Greer Johnson, MS
& Managing Director

Greer founded A Silver Lining, LLC in 2012 (now Carlisle & Co.). She works collaboratively with company owners and small businesses to develop unique digital marketing plans to effectively communicate brand and message while driving business. Greer has extensive experience in the field of behavioral health marketing, working for a national healthcare company for over ten years. Her client list has since expanded to include real estate brokerages, finance service companies, and a wide range of small- to medium-sized businesses.

Greer lives in Winter Park, Florida with her husband Casey, chi-weenie pug Riley, and not so new now addition, lane carlisle.

meet the team

The Social Ones

Cassie & Jaden work collaboratively to share your story via social media channels, advertisements, email marketing... you name it! And, if you're a new client, you will almost always be chatting with Cassie to get started. 

Cassie Sullivan, MS, LAC
Director of Marketing

Jaden joined A Silver Lining in 2021 with a background in social media, content writing + editing, and general marketing. As our Social Media Manager, Jaden collaborates with our Director of Marketing to provide creative and engaging content for our clients. 

Jaden lives in Maitland, Florida, (although she takes the coolest trips and was recently in hawaii for a few months!)

Jaden Slavens
Social Media Manager

Cassie started working with A Silver Lining, LLC as a Project Manager and has since been promoted to the Director of Marketing, with a focus on social media and email marketing. Cassie has extensive experience in all forms of digital marketing in the behavioral health field; and a particular interest in healthcare, nutrition, and fitness.

Cassie lives at the beach in new jersey with her husband jarrod, and two kiddos - cece & mack.

meet the team

The Creative Ones

While Whitney focuses on content & seo and Ashley focuses on public relations, advertising, & keeping us all in line, both are known to get a little creative to get things done!

Whitney Johnson
Content & SEO Expert Consultant

Ashley started her career in the nonprofit sector, fundraising + planning events for St. Jude Children’s Research Hospital. She went on to serve as the Senior Director of Events + Sponsorships for the Winter Park Chamber of Commerce and served as a community liaison and event consultant for both profit and nonprofit organizations. She has her certification in Holistic Health Counseling and is a registered yoga teacher. 

Ashley lives in Asheville, NC with her husband Alan, their children Penny + Oliver, & new addition Cocoa the pup.

Ashley Fraebel
Senior Project Manager

Whitney began her career working in the healthcare sector of Burson-Marsteller Public Relations & Communications Firm and later worked as the Public Relations Manager for NV Media, Inc., providing PR and digital marketing services for clients including celebrities, authors and relationship experts. 

Whitney lives in Nashville with her husband Ross, their son Tucker, their daughter Layla Ruth, and their dog Rey.

*fun fact: she & greer are not related 

We Believe

Working collaboratively

is the only way.

The last 10% of the work

creates 90% of the impact.

The delight

is in the details.


Wake Early / 

Four Day Weekends

Prioritization is Key /

Work Hard, Live Well

Collaboration, Always 

As the only member of our C-Suite, Riley the chi-weenie pug has the important task of reminding us to take breaks, consume lots of snacks + enjoy the awesome process of promoting your brand & message every day. She teaches us to look at projects from a different lens and express our creativity + joy through our work … but mainly, she’s concerned about the snacks. 

In her free time, Riley loves to swim & carry around announcement banners.

Custom illustration by KM Studio


01. Nature & The Outdoors

02. The Beach

03. Wellness

04. A Scented Candle
& A Good Book

05. Interior Design

Get on the List

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Let's Shout It

From The Rooftops

“Ignoring online marketing
is like opening a business but not telling anyone.”
- KB Marketing Agency