About US
Strategy and heart.
Design and execution.
Aesthetics and conversion.
You can have it all.
We are a full-service digital marketing agency, specializing in strategy and implementation for individuals and small- to medium-sized businesses. With a combined 50+ years of experience in digital marketing, we differentiate ourselves by taking the time to understand your brand and tell your story.
It began with a silver lining ...
meet the team
We are a women-driven team of collaborators, creatives, and your biggest supporters. Our job is to highlight your company so you can focus on the important stuff!
Greer founded A Silver Lining, not with the intention of finding the good from the bad - but in finding that special something, that little spark, that is present in every company and business. As our team has grown to a female-led and empowered team we continue to pride ourselves on working collaboratively internally as well as with each and every client. We want to find that little spark and ensure the whole world (or your targeted market) can see it - to show off your silver lining.
Greer Johnson, MS
Founder & Managing Director
Greer founded A Silver Lining, LLC in 2012 (now Carlisle & Co.). She works collaboratively with company owners and small businesses to develop unique digital marketing plans to effectively communicate brand and message while driving business. Greer has extensive experience in the field of behavioral health marketing, working for a national healthcare company for over ten years. Her client list has since expanded to include real estate brokerages, finance service companies, and a wide range of small- to medium-sized businesses.
Greer lives in Winter Park, Florida with her husband Casey, chi-weenie pug Riley, and son, lane carlisle.
The Strategic Ones
Whitney Johnson
Director of Content & Creative
Whitney began her career working in the healthcare sector of Burson-Marsteller Public Relations & Communications Firm and later worked as the Public Relations Manager for NV Media, Inc., providing PR and digital marketing services for clients including celebrities, authors and relationship experts. Whitney has been a pivotal member of Carlisle since 2014.
Whitney lives in Nashville with her husband Ross, their son Tucker, their daughter Layla Ruth, and their dog Rey.
meet the team
Cassie Sullivan, MS, LAC
Director of Strategy & New Business
Cassie started working with A Silver Lining, LLC in 2012 as a Project Manager and has since been promoted to the Director of Strategy and New Business. Cassie has extensive experience in all forms of digital marketing in the behavioral health field; and a particular interest in healthcare, nutrition, and fitness.
Cassie enjoys life at the beach in New Jersey with her husband, Jarrod, and their two children, Cece and Mack.
meet the team
The Social Ones
Juliet Small
Social Media Manager
With a strong background in social media management, creative development, and copywriting, Juliet brings a wealth of knowledge and creativity to our team. In her role, Juliet collaborates closely with the Director of Content to oversee our social media accounts and engage actively with our clients’ audiences. Her passion for storytelling and connection shines through in everything she does.
Juliet is a recent graduate of the university of central florida and lives in Winter Park, FL.
Emma Crosa
Intern
Emma Crosa is an undergraduate student studying Marketing and International Affairs, with an interest for using her creativity and leadership skills in her future career. At Carlisle & Co., she works closely with the team and is beginning to take on client projects. Outside of work, Emma enjoys spending time outdoors, playing sports, and traveling.
Emma is from Miami, Florida, and studies at Florida State University.
The Detailed Ones
Emma first started work in fashion PR and influencer marketing, and over time has expanded into varied areas of digital marketing. She’s worked in New York, Alabama, South Carolina, and now calls Florida home. No matter where she is or what she’s working on, her love for people and relationships is at the heart of everything she does.
Emma is loving newlywed life in Winter Park, FL with her husband, John.
Emma Allen
Project Manager
Heather started her career in New York City as an Account Manager in the adtech world focusing on mobile advertising experiences for Fortune 500 brands. She went on to launch her own boutique ad agency but missed working in a team atmosphere. As our Director of Advertising, Heather manages all social and search campaigns and analyzes data to provide reports for our clients.
Heather lives in Oviedo, FL with her husband Jason, their boys Davin & Dean, and their cat teddy.
meet the team
Heather Miller
Director of Advertising
Working collaboratively
is the only way.
The last 10% of the work
creates 90% of the impact.
The delight
is in the details.
OUR PHILOSOPHY
Wake Early /
Four Day Weekends
Prioritization is Key /
Work Hard, Live Well
Collaboration, Always
As the only member of our C-Suite, Riley the chi-weenie pug has the important task of reminding us to take breaks, consume lots of snacks + enjoy the awesome process of promoting your brand & message every day. She teaches us to look at projects from a different lens and express our creativity + joy through our work … but mainly, she’s concerned about the snacks.
In her free time, Riley loves to swim & carry around announcement banners.
Custom illustration by KM Studio.
FOREVER INSPIRED BY
01. The Beach
Cassie
04. Travel
Ashley
05. Music
Meredith
02. A Scented Candle
& A Good Book
Whitney
03. Interior Design
Greer
06. Art
Juliet
07. Good food & drinks
Heather
Get on the List
Receive a set of fully customizable Instagram templates delivered right to your inbox, plus take the guesswork (+ the hard work) out of your digital marketing with our monthly email full of tips & tools of the trade - happy posting!
