About US
Strategy and heart.
Design and execution.
Aesthetics and conversion.
You can have it all.
At Carlisle & Co., we believe great marketing starts with understanding people. We partner with founder-led businesses, nonprofits, and growing organizations to create thoughtful digital strategies that elevate their brand, amplify their message, and support long-term growth.
Combining enterprise-level expertise with a highly personalized approach, we help our clients show up with confidence, build meaningful connections, and scale their businesses while staying true to who they are.
It began with a silver lining ...
meet the team
We're a women-led team of strategists, creatives, and trusted partners. We combine thoughtful strategy with hands-on execution to help growing organizations elevate their brand, connect with their audience, and achieve their goals.
When Greer founded A Silver Lining, the name wasn't inspired by finding the good in difficult situations. Instead, it reflected her belief that every organization has something special: a unique strength, story, or spark that deserves to be seen.
As the business grew, so did that vision. What began as a solo venture evolved into Carlisle & Co., a team of women united by the same core philosophy: helping organizations uncover what makes them exceptional and sharing it with the people who matter most.
While our name has changed, the heart of our work remains the same. We believe every organization has a unique story worth telling, and we're passionate about helping our clients share that story in a way that feels authentic and impactful.
Greer Johnson, MS
Founder & Managing Director
Greer founded A Silver Lining, LLC in 2012 (now Carlisle & Co.). She works collaboratively with company owners and small businesses to develop unique digital marketing plans to effectively communicate brand and message while driving business. Greer has extensive experience in the field of behavioral health marketing, working for a national healthcare company for over ten years. Her client list has since expanded to include real estate brokerages, finance service companies, and a wide range of small- to medium-sized businesses.
Greer lives in Winter Park, Fl, with her husband Casey, chi-weenie pug Riley, son lane carlislE, and daughter merritt.
Cassie Sullivan, MS, LAC
Director of Operations & Client Strategy
Cassie started working with A Silver Lining, LLC in 2012 as a Project Manager and has since been promoted to the Director of Strategy and New Business. Cassie has extensive experience in all forms of digital marketing in the behavioral health field; and a particular interest in healthcare, nutrition, and fitness.
Cassie enjoys life at the beach in New Jersey with her husband Jarrod and their two children, Cece and Mack.
The Strategic Ones
Whitney Johnson
Director of Content & Creative
Whitney began her career working in the healthcare sector of Burson-Marsteller Public Relations & Communications Firm and later worked as the Public Relations Manager for NV Media, Inc., providing PR and digital marketing services for clients including celebrities, authors and relationship experts. Whitney has been a pivotal member of Carlisle since 2014.
Whitney lives in Nashville with her husband Ross, their son Tucker, their daughter Layla Ruth, and their dog Rey.
meet the team
meet the team
The Social Ones
Juliet Small
Social Media Manager
With a strong background in social media management, creative development, and copywriting, Juliet brings a wealth of knowledge and creativity to our team. In her role, Juliet collaborates closely with the Director of Content to oversee our social media accounts and engage actively with our clients’ audiences. Her passion for storytelling and connection shines through in everything she does.
Juliet is a recent graduate of the university of central florida and lives in Winter Park, FL.
Ashley Murphy
Marketing & Communications Intern
Ashley loves that marketing allows her to be creative, connect with people, and bring ideas to life. At Carlisle & Co., she works closely with the social media team and offers extra support for our clients. Outside of work, she enjoys spending time with her family, cooking, and traveling.
Ashley lives in Winter Park, FL, with her husband Ryan and their two-year-old daughter palmer.
The Detailed Ones
Emma first started work in fashion PR and influencer marketing, and over time has expanded into varied areas of digital marketing. She’s worked in New York, Alabama, South Carolina, and now calls Florida home. No matter where she is or what she’s working on, her love for people and relationships is at the heart of everything she does.
Emma is loving newlywed life in Winter Park, FL, with her husband John.
Emma Allen
Project Manager
Heather started her career in New York City as an Account Manager in the adtech world focusing on mobile advertising experiences for Fortune 500 brands. She went on to launch her own boutique ad agency but missed working in a team atmosphere. As our Director of Advertising, Heather manages all social and search campaigns and analyzes data to provide reports for our clients.
Heather lives in Oviedo, FL with her husband Jason, their boys Davin & Dean, and their cat teddy.
meet the team
Heather Miller
Director of Advertising
Working collaboratively
is the only way.
The last 10% of the work
creates 90% of the impact.
The delight
is in the details.
OUR PHILOSOPHY
Wake Early /
Four Day Weekends
Prioritization is Key /
Work Hard, Live Well
Collaboration, Always
As the only member of our C-Suite, Riley the chi-weenie pug has the important task of reminding us to take breaks, consume lots of snacks + enjoy the awesome process of promoting your brand & message every day. She teaches us to look at projects from a different lens and express our creativity + joy through our work … but mainly, she’s concerned about the snacks.
In her free time, Riley loves to swim & carry around announcement banners.
Custom illustration by KM Studio.
FOREVER INSPIRED BY
01. The Beach
Cassie
04. Travel
Ashley
05. Music
Meredith
02. A Scented Candle
& A Good Book
Whitney
03. Interior Design
Greer
06. Art
Juliet
07. Good food & drinks
Heather
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