Our Services
We pride ourselves on working collaboratively with you to get the results you want! We value a 360-degree digital marketing approach, creating cohesive messaging for your company with particular attention paid to your website and branding, advertising, social media marketing, content and SEO, and public relations, as well as a few à la carte options (think email marketing and print materials, like business cards, gift tags, and stationery).
Overview:
We’re here to highlight you & your company.
At Carlisle & Co., we take great pride in getting to know our clients on a personal level so that we can represent their professional voice well. It’s our job to support their brand in a way that aligns with their mission and values – and we take that job very seriously. Whether they own a behavioral health practice or a real estate agency, we become experts in each client’s field to ensure that we know the ins and outs of their industry.
SELECT FROM OUR OFFERINGS ↓
Design, Development, Management, Branding
01. Website & Branding
When it comes to your website, you want it to be aesthetically pleasing but also easy-to-navigate (called the user experience). It also needs to focus on your business goals, whether that’s new clients, increased sales, or lead generation. A successful website is both well-designed from a visual viewpoint and well-developed from a technical one.
Your branding, while implemented across all of your digital marketing channels, really shines on your website, allowing you to stand out in a crowded marketplace. It includes a primary logo and secondary logo or monogram, color palette, font stack, illustrations, and thoughtfully-curated stock images. It’s more than just a “look.” It’s a whole vibe that makes your audience stop scrolling and start paying attention.
Together, your website and branding represent who you are and how you want your customers or clients to see you.
This offering is a good fit for you if: You’re ready to improve your digital footprint and showcase your awesome idea, service, or product to a broader audience.
Audience, Content, Reach, Results
02. Advertising
An advertising strategy helps to expand your target audience and deliver direct and measurable results. You can reach new and potential clients with the targeted distribution of valuable, relevant, and consistent messaging that support your goals.
Analytics play a big role in our advertising efforts too. We get it: You want to see how your digital marketing endeavors are impacting your business and online performance.
Whether you’re launching a new company or promoting an existing service, our approach to advertising ensures that your expertly-written content and purposeful call-to-actions are seen by the right people.
This offering is a good fit for you if: You want to take your business to the next level by investing in your dream and achieving tangible results
tiktok made me do it - jk, we do it all
03. Social Media Marketing
We will work with you to learn about your brand or business and develop a social media strategy that will accurately reflect your voice and message to connect you with both new and existing customers. Whether you’re starting a new account from scratch or building on an existing platform, let’s take your posting to the next level.
We have experience across all social media platforms, including Google My Business, Facebook, LinkedIn, Instagram, Twitter, and YouTube. If your brand requires, we can provide a presence on additional platforms, including TikTok, Pinterest, Snapchat, and more. We also offer consulting and organic follower growth packages.
This offering is a good fit for you if: You keep thinking to yourself, "I'm going to start posting”…but never do, or you want this part to be handled so you can focus on your core business.
CONTENT, OPTIMIZATION, IMPLEMENTATION
04. SEO & Content
Your search engine optimization (SEO) strategy improves your overall site ranking and reach. Impactful SEO is achieved with a high-performing (and fast) website, easy navigation, and thoughtfully-written meta data as well as an array of off-site strategies.
But great SEO doesn’t stop at the backend. It thrives on smart and consistent keyword-driven content that answers your audience’s questions before they even ask. That means blog posts, landing pages, and on-brand copy that’s both Google-friendly and genuinely helpful. With the right mix of strategy and storytelling, your content works overtime to boost visibility, build trust, and bring in the right traffic.
Together, your SEO (and AIEO) efforts and content attract organic visitors, increase your brand awareness, and deliver valuable, relevant messaging in your unique voice.
This offering is for you if: You want Google to love you and your dream clients to find you without lifting a finger.
REPUTATION, MESSAGING, VISIBILITY, INFLUENCE
05. Public Relations
Our public relations packages are designed to elevate your brand visibility, strengthen your reputation, and build meaningful connections with your audience and the media. Through a mix of strategy, storytelling, and consistent outreach, let’s position you as a trusted voice in your industry. Thanks to a dedicated focus on identifying the right platforms, crafting compelling narratives, and securing impactful coverage, your brand won’t just show up—it will stand out.
Taking your public relations efforts a step further, thought leadership is all about owning your voice and showing the world why you’re the go-to in your space. This package is designed to build a strong foundation and position you (or your leadership team) as trusted, insightful, and undeniably credible. Whether it’s speaking gigs, bylined articles, or bold LinkedIn takes, we turn your perspective into influence.
This offering is for you if: You’re ready to stop being a best-kept secret and start being the headline.
case study
Digital Advertising
We get it: Digital advertising options can be confusing. A big question we often hear is: Are Google ads a worthwhile investment for my digital marketing strategy?
More times than not, the answer is YES! We often utilize Google ads to expand our clients’ reach and increase their conversions.
The analytics speak for themselves.
WHAT MAKES US DIFFERENT
We believe in doing great work
by sharing your story
With a combined 50+ years of experience in digital marketing, we differentiate ourselves by taking the time to understand your brand and tell your story.
As a truly collaborative team, we develop a custom strategy utilizing a combination of our services to ensure we effectively and efficiently meet your needs and exceed your expectations. We believe that developing and maintaining your digital (or in-print) presence allows you to remain relevant and accessible to your target audiences.
If you're looking for a company that will get to know you and cares as much as you do...
Why hello, we're happy to meet you!
Let's Work Together
STEP one
Complete our inquiry form to share more about your business, goals, and current marketing efforts.
STEP two
Schedule a 20-minute strategic discovery call with Cassie Sullivan, Director of Operations & Client Strategy, to discuss your digital marketing questions and how we can help.
STEP three
Our team will develop a comprehensive proposal for your review. Once finalized, we will send along your contract to sign and then get to work!
STEP four
Step four lasts into perpetuity and includes our consistent and open collaboration with you. Depending on your package, you will also receive regular analytics reports and email or phone updates, as preferred by the client.
what they're saying:
“I absolutely loved working with the {Carlisle & Co.} team. What a dream!”
— Website Client
READY TO GET STARTED?
Let's Market Something
Beautiful Together
“Organizations are people, not constructs.”
— Ruth Howard
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