A Proactive Reset for Your Digital Presence
Your website is often the first impression that your business makes. It’s where clients go to read about your offerings, where customers go to make purchases, and where online searchers go to learn more. Over time, even well-built sites develop issues like outdated content, broken links, accessibility gaps, SEO blind spots, and more.
A website audit helps you move forward with intention, not guesswork. It’s a website health check, a refresh that positions you for better visibility, performance, and compliance.
In today’s blog post, we cover what a website audit actually does, the three types of audits offered by Carlisle & Co., what the process looks like, and more. Let’s get started!
What a Website Audit Actually Does
A website audit provides you with a clear task list, illuminating what’s working, what needs adjusted, and what needs prioritized. It allows you to identify both quick wins and long-term improvements. Better yet, it includes some initial cleanup so you’re not left with a mile-long to-do list alone.
TL;DR: An audit gives you more than data; it gives you direction. It proactively strengthens your digital footprint and helps protect your business (more on that below).
Three Types of Website Audits Offered By Carlisle & Co.
Our team offers three types of audits: a Performance Audit, an SEO Audit, and an ADA Compliance Audit. While there is some crossover among the audits, they each serve a unique purpose with specific benefits and end results.
Performance Audit
A performance audit focuses on overall performance and user experience. We recommend this option for businesses that haven’t reviewed their site in a while or feel like things have gotten “messy” behind the scenes. It identifies concerns related to:
- Site structure, including navigation
- Design consistency and usability
- Page load speed and general performance
- Broken links, outdated content, and technical issues
- Brand alignment and clarity
SEO Audit
Here, the focus is on search engine optimization (SEO) and visibility. The goal is to optimize your site in a way that allows it to be easily found by online users. Many of these edits take place in the backend, ensuring that, aesthetically, your site remains beautiful. It identifies:
- On-page SEO, including meta titles, meta descriptions, appropriate headers, internal and external links, and more
- Keyword usage and opportunities
- Alt text for images
- Technical SEO issues
- Indexing, crawlability, and site health
- Content gaps that may be impacting discoverability
SEO works best when it’s approached as a long-term investment, not a one-time fix. After your audit, continued growth happens through steady content updates (like adding new landing pages or blog posts) and checking back in on your audit recommendations as your site evolves.
ADA Compliance Audit
With the ADA Compliance Audit, we focus on accessibility and risk reduction. It identifies:
- Accessibility standards and compliance gaps
- Structural and page-level accessibility issues
- Color contrast, headings, alt text, navigation, labels, and more
- Scanning and remediation to achieve a strong, defensible compliance score
As you may have noticed, some accessibility improvements also support SEO and general usability. Depending on your business goals, it may be worthwhile to explore multiple audit types.
While there are widgets or add-ons that can help with compliance, they are not a full solution on their own. Most sites still require manual edits to truly improve accessibility. As part of our ADA Compliance Audit, we’ve identified cost-effective, sustainable options that allow business owners to pay a one-time fee instead of a monthly or annual subscription. We’re here to help you understand what’s enough, what’s necessary, and what’s worth your investment.
Here, the goal is to ensure that your site is compliant enough that no one can come after you and that all users can engage with your content.
A note for local readers: In Winter Park, Florida, many small businesses are being targeted for websites that are not ADA compliant. A proactive audit protects your business, your brand, and your peace of mind.
What the Process Looks Like
Now that you understand each type of audit, let’s dive into what the process looks like! A one-time audit starts at $1,000.00 with the price depending on site size and project scope.
To start, you will purchase the required tools and licenses so you own and control them. Once you share account access with our team, we’ll begin the initial work, which includes high-level structural fixes, page scans and issue resolutions, and clear identification of any additional needs. If repetitive fixes remain, we’ll walk you through how to correct them, empowering you to make these adjustments on your own moving forward.
Throughout our work together, the Carlisle & Co. team will guide you through the process in an easy-to-understand way. We do our best to explain why things matter, not just what to fix. We also help you prioritize next steps based on your business goals and budget. Custom, collaborative, and supportive from start to finish — that’s our promise to you. While perfection isn’t always possible, we aim for strong, positive compliance and high performance scores.
What You’ll Receive With Every Audit
No matter which audit you choose, you’ll walk away with clear, actionable insights, not a confusing list of technical jargon. Every audit includes:
- A comprehensive PDF report outlining key findings, risks, and opportunities
- Baseline fixes to address foundational issues and quick wins
- A dedicated review call to walk through the results, answer questions, and outline next steps
From there, each audit offers a slightly different focus depending on your goals. Not sure which audit is right for you? We’re happy to help you choose the best starting point as we work to improve your website’s health.
If you’ve been curious about your website’s performance, optimization, and/or accessibility, an audit is a powerful place to start. Reach out today to learn more about a Performance Audit, SEO Audit, and ADA Compliance Audit.
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