Today, we’re excited to share some of the recent results from our Instagram Follower Protocol. Not only do we use this package for clients who want to grow their social media followings, but we decided to use it for our own account as well!
Let’s dive in with today’s social media case study!
Before we look at the numbers, it’s important to consider why a brand would want to grow their audience on Instagram. We’ve outlined a few possible motivations below.
Increased brand awareness
For a recently-launched business or one that is just beginning to post on social media, brand awareness is everything. While it’s critical to follow a regular posting schedule and share valuable content in your unique voice, it’s equally important that you build a strong online community, allowing people to see and engage with your content. We began working on the social media strategy for a behavioral health treatment center on the West Coast in December 2024. After four months of sharing content on social media, she was ready to grow her audience, making the Instagram Follower Protocol package a perfect add-on to our digital marketing efforts.
Increased sales
Many companies think of their social media followers as built-in customers. They use their profile to tease upcoming launches, promote their products, and share exclusive discount codes. In fact, you can even sell directly through the app now, circumventing the need for a website if it’s not in your budget.
Prepare for an upcoming launch
As you’re getting ready to launch a new product, course, or service offering, it’s more important than ever that you engage with the right potential customers. After all, your launch won’t be a success if you can’t promote it to an interested audience! We recently worked with a therapist and wellness expert with this goal in mind — and also instituted the Instagram Follower Protocol for our own account for this same reason.
Position yourself as an expert or thought leader in your industry
Many people use Instagram as a way to share their expertise, whether to build their own credibility or to promote their company. While the Instagram Follower Protocol can assist in reaching this goal (mostly through increased name recognition), it’s also crucial to use the power of more traditional media outreach. With this thought in mind, we recently added two new public relations packages to our service areas. Contact us today to learn more!
Now, it’s time to dig into the numbers.
For the first client referenced above (a behavioral health treatment center), we started the Instagram Follower Protocol for her in mid-April. Since then, she’s received 386 new followers — a 26.6 percent increase in just 41 days. Thanks to consistent posting, she’s also seen an engagement rate of 12.82 percent over the past 90 days (notably higher than 3.7 percent, the average engagement rate for the healthcare industry).
The second client mentioned above — a therapist and wellness expert — started our package on March 1st with the intention of building a following before she launches her new website, which we’re currently working on. She’s received 1007 new followers (an increase of 112.9 percent) in just 90 days. This boost has allowed her to build an audience that will be interested and engaged when her website goes live later this summer.
Lastly, let’s take a look at Carlisle & Co.’s results with the Instagram Follower Protocol. We began our own efforts on March 1st and have received 686 new followers — an increase of 29.4 percent — in the past three months. Additionally, we’ve seen a 524.1 percent increase in profile visits and 223.8 percent increase in external link taps over the past six months, showing that our audience is growing with engaged followers.
We instituted this effort prior to our recent launch of The Power Duo: Streamlined SEO and Social Media Strategies and are very happy with the results. As we continue to rollout additional courses and downloadable templates, we plan to shift our budget to focus on sales with more targeted advertisements.
The results of this social media case study really speak for themselves.
Reach out to us today to learn more about our Instagram Follower Protocol!
If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today.
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