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Our clients often come to us with digital marketing goals, like more visits to their website, clicks in their emails, or engagement on their Instagram account. The first step to more engagement, though, is more followers — and not just any followers. You need active, attentive followers in order to truly increase your engagement. And that’s where our Instagram Follower Protocol comes in!

In today’s blog post, we’ll walk you through our process for helping our clients grow their following with our Instagram Follower Protocol.

For this protocol, which costs $250.00 per month, we start by identifying each client’s target audience — the specific type of followers that will engage with their brand and grow their business. We strategically follow these individuals (who typically follow accounts similar to their account already) and interact with them in a way that introduces our client and encourages them to follow back. We then carefully unfollow certain accounts to maintain a favorable follower ratio.

The Instagram Follower Protocol pairs nicely with boosted posts, as we’ve found that new followers from boosted posts are often the most engaged. We use the Instagram dashboard to review analytics for post performance and ensure that we are hitting the mark.

Another piece of the puzzle is exciting and fresh social media content. In order to capture the attention of new followers, it’s important to consistently share interesting posts. We always encourage clients to use engaging questions and thoughts in their captions  — which we can help with! — to allow for organic connection.

With this approach, we’ve found that our clients can grow their accounts by 200 to 300 new followers per month after the first month. 

After three to four months (depending on their results and long-term budget), we recommend pivoting to targeted ad campaigns. These campaigns can continue to promote an increase in followers (if that is still their primary goal), or they can shift to more targeted, secondary goals, such as website visits or product sales. 

We also want to note that we never buy followers or engage with bots for these efforts. Like any digital marketing push, roadblocks can occur, but our team fully manages all issues that arise to ensure that our clients reach their goals. 

We believe in our Instagram Follower Protocol so much that we’re currently using it for our own account! 

To provide you with full transparency of how our Instagram Follower Protocol works, we’re going to share the highs and lows of our journey as well as our end results. Head to our Instagram page to follow along, and stay tuned for the recap on the blog in May!

Got questions about our Instagram Follower Protocol? We’d love to hear from you!

If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today.

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