Client Spotlight: Anna Morgan

Spotlight

April 5, 2024

In this blog series, Carlisle & Co. spotlights one of our clients each month, highlighting their company as well as their digital marketing goals, strategies, and successes.

Introducing Anna Morgan

Anna Morgan is a wife, mother, homemaker, military veteran caregiver, and author. She married her husband Jedidiah in 2010, just weeks before he departed for war. During his second overseas military deployment, he experienced critical injuries, which led to Anna becoming his full-time caregiver.

Now, over a decade later, Anna is truly passionate about veteran and caregiver causes. Her greatest calling, though, is sharing the couple’s testimony and the miraculous story that God wrote for them. Her upcoming memoir, Valley of the Shadow, walks her readers through their experiences with Jed’s life-changing trauma, highlighting their love for one another and their unshakable faith in God.

Fast Facts About Carlisle & Co.’s Work with Anna Morgan

Here are some fast facts about our digital marketing work with Anna Morgan:

What was the timeline for Anna’s work with Carlisle & Co.?

We began working with Anna in October 2023.

What digital marketing services do we currently provide?

Currently, we help Anna with her social media strategy and posting schedule. We complete website updates as needed, including an optimized blog post each quarter. We also develop and send a quarterly email newsletter.

Additionally, we complete other digital marketing tasks as requested, including the development of a branded email signature, literary agent and publisher research, guest blog post collaborations, and more.

What sort of success have we helped Anna achieve?

We’ve seen notable improvements on Anna’s social media platforms, specifically Instagram, in the last three months. We reached 176 percent more accounts and engaged with over 24 percent more followers. Overall, we grew Anna’s following by nearly 10 percent! In the last seven days, we’ve engaged with 250 percent more accounts and grown her followers by over one percent.

Furthermore, her website sessions are up by 14 percent in the last 30 days.

What’s next for our digital marketing work with Anna?

Moving forward, we will continue to support Anna as she pursues a literary agent and publisher. This month, we will complete targeted outreach efforts to Christian authors, veteran and caregiver organizations, and more in an effort to increase her brand awareness. We will also continue to post on and grow her social media platforms, publish a quarterly blog post and newsletter, and assist with manuscript tasks as needed.