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Technology Is Tricky, But Digital Marketing Doesn’t Have to Be

A recent AT&T outage left tens of thousands of customers without calling or data capabilities for hours, impacting both their personal and professional lives. And just this week, Meta crashed, leading to errors on Facebook, Instagram, Messenger, WhatsApp, and Threads for users worldwide for over two hours. While we can’t fix service or app issues (if only!), we can help you find solutions for other problems, like determining your target audience for social media advertising or updating a glitch on your website. 

For today’s blog post, we want to share five ways that our digital marketing team can help you overcome technology troubles.

1. Manage your website updates.

Let’s be honest: The backend of your website can be intimidating. Should you update that plug-in? Do you even need it? Why is the menu working on desktop but not mobile? What about that broken link? With our Website Speed, Security & Performance package, we can ensure your site is secure and safe from any vulnerabilities. We also include a monthly analytics report with up to three recommendations to make your site even better. 

2. Set up your advertising campaigns. 

If you’ve ever tried to run an advertising campaign on Instagram, Facebook, or even Google, you know that it can be challenging. To get the most return on your investment, it’s imperative that you reach the right customers — from their age and location to their interests and industries. With the Carlisle & Co. team managing your advertising campaigns, you’ll know that your posts are getting in front of the right sets of eyes. Better yet, we often run A/B testing for our clients, allowing us to determine exactly what message is connecting best.

3. Understand your analytics.

To achieve your goals and grow your business, you have to know where you’re starting — which is why analytics are so important! However, those reports have to make sense to make an impact. If you’re wondering what a bounce rate is or how to improve PageSpeed grade, we can help.

4. Bring your brand to life in a beautiful way.

Maybe you have a full brand kit, with a logo, secondary marks, font stack, and color palette. Or maybe you keep things simple with neutral colors, textures, and light and airy photos. Either way, we can design a website that represents who you are or create social media templates and print materials to help you reach new and potential customers. 

5. Optimize your online efforts. 

You may have the most user-friendly website or engaging social media content…but if no one sees it, how will it help build your business? Our search engine optimization (SEO) efforts ensure that your site shows up in search results, while our Social Media Growth Package will increase your followers and conversions. 

With Carlisle & Co. as your digital marketing team, you won’t have to worry when technology troubles pop up!

If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today.

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Hi, I'm Whitney

A brand strategist with an editorial approach and a lot of cats, based in Los Angeles, California.

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