Client Spotlight: Laura Diaz Freeland

Spotlight

December 15, 2023

In this blog series, Carlisle & Co. spotlights one of our clients each month, highlighting their company as well as their digital marketing strategies, successes, and more.

Introducing Laura Diaz Freeland

Earlier this year, we contracted with author Laura Diaz Freeland as she prepared for the release of her memoir, Not What I Had in Mind: A Motherhood Origin Story. Laura closed her marketing firm in 2019 with plans to go back to graduate school. Soon after, she found out she was pregnant with twins. She safely delivered the babies 17 weeks early, thanks to her access to the best neonatal intensive care unit (NICU) in the state of Florida. After their traumatic birth, she stopped working to handle their day-to-day routine and complicated medical needs. Once she got settled into her new normal, she discovered that she had time to explore a longtime passion: writing!

Fast Facts About Carlisle & Co.’s Work with Laura Diaz Freeland

Here are some fast facts about our digital marketing work with Laura:

What was the timeline for Laura’s work with Carlisle & Co.?

Laura first connected with our team during our rebrand at the start of the 2023.

Why did we first begin working with Laura?

She had her book release date set in November (timed to National Prematurity Awareness Month), so we worked backwards to create a timeline that built momentum leading to the launch.

What digital marketing services did we provide?

To start, our pre-sale promotion efforts focused on public relations outreach. We booked Laura on We Gotta Talk with Sonni Abatta (also a Carlisle & Co. client!) for a podcast episode that was released in September.

We soon shifted gears and turned our attention to her social media following. Working with Laura, we determined it’d be best to build brand recognition. We worked to grow her followers on Instagram through social media ads and a giveaway. We also filmed an Instagram Live with Laura to really dig into our digital marketing approach for a book release.

What success did we help Laura achieve?

Pre-sales went live on Saturday, July 1st! The book quickly climbed the Amazon charts, landing at number one best new release in Post-Traumatic Stress Disorder and number two best new release in Motherhood.