In this blog series, Carlisle & Co. is proud to spotlight one of our clients each month, highlighting their company as well as their digital marketing strategies and successes.
For June, we’re excited to showcase our work with Dr. Kari Anderson, an eating disorder therapist, author, and speaker based in Arizona. Having worked with Dr. Anderson for over a year, we’ve enjoyed supporting her business and various projects with our digital marketing efforts!
Fast Facts About Our Digital Marketing Work with Dr. Kari Anderson
Here are some fast facts about our work with Dr. Kari Anderson:
How long has Dr. Anderson worked with Carlisle & Co.?
We first began working with Dr. Anderson in January 2022.
What digital marketing services do we provide?
We were initially contracted to assist with her social media, email marketing, and content writing strategy following the publication of her memoir, food, body & love: but the greatest of these is love.
A few months later, we took on a leading role as she developed and launched a complementary online course. Although we had no prior experience with Thinkific, we quickly learned the ins and outs of this online platform! As needed, we’ve also assisted Dr. Anderson with website updates, marketing materials (both print and digital), and public relations outreach.
More specifically, we’re currently helping to promote the recent release of her companion workbook to food, body & love; her therapy program with Sinnergy Wellness Group; and her upcoming speaking session at the iaedp Foundation International Chapter’s first sponsored event in Ireland.
What sort of success have we helped Dr. Anderson achieve?
To start, we’ve published 10 articles on Psychology Today on behalf of Dr. Anderson. Unlocking the Love Code, originally published in February 2022, is her most popular post with over 52,000 views to date.
Moving onto her personal platforms! Her website has received an increase of 42 percent in visitors in the last six months, reaching nearly 2,500 users. For social media, her Instagram feed reached nearly 650 accounts in the past 30 days. We’ve also used her platforms to promote her various podcast interviews, including a recent episode of Intuitive Eating for Christian Women, which we also secured with our outreach efforts. Additionally, her email marketing efforts consistently achieve an open rate of more than 50 percent — which is amazing!
Finally, her online course has resulted in over $6,000.00 in sales.
Where Can I Find Dr. Kari Anderson?
If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today.