Client Spotlight: Mark Pinsky

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August 26, 2022

At the start of the year, we expanded our client roster with a new genre (pun intended): true crime author. In today’s blog post, we’re excited to highlight our digital marketing efforts for Mark Pinsky.

Background Information About Mark Pinsky

Mark began as a journalist in the mid-1960s at the Duke University Chronicle. After he graduated from the Columbia University Graduate School of Journalism in 1972, he began covering news in the Southeast for the New York Times and other major East Coast and United Kingdom newspapers. His reporting specialities were racial justice, murder, capital punishment, ecumenic development, and occupational health and safety. He later worked for both the Los Angeles Times and the Orlando Sentinel.

He is perhaps best known for his book writing though. He is the author of the bestseller The Gospel According to the Simpsons: The Spiritual World of the World’s Most Animated Family as well as The Gospel According to Disney: Faith, Trust, and Pixie Dust. Most recently, he released two true crime books — which is when our team stepped in to help!

Fast Facts About Our Work with Mark Pinsky

How long has Mark Pinsky worked with A Silver Lining, LLC (ASL)?

We began working with Mark in January 2022. Our focus was the promotion of his two spring releases: a reprint of his 2013 book Met Her on the Mountain and his latest book Drifting into Darkness: Murder, Madness, Suicide, and a Death “Under Suspicious Circumstances.”

What digital marketing services do we provide?

To start, we created an Instagram account and YouTube channel and then developed a social media content calendar for the months ahead. We also posted two to four blog posts per month and updated Mark’s website as needed, developing all content with search engine optimization (SEO) in mind.

Additionally, we completed some media outreach. Ultimately, Mark appeared on a number of podcasts, radio shows, and television spots to promote both of his books. Check out his recent media mentions! He also traveled to Alabama and North Carolina for two book tours to share his work with readers and has plans to do another round of book talks and signings.