journalist & podcast host
We strategize with Sonni on ways to best engage her followers across platforms, provide website performance reports & updates, and support her email marketing efforts.
We provide a monthly maintenance package for Sonni’s website, including a performance, security, and speed report as well as HotJar analytics. Using this data, we offer and implement recommendations to improve her user experience and search engine optimization (SEO).
We helped Sonni refresh the look of her weekly newsletter by building a template with imagery and content blocks that link to her podcast, Instagram, and blog posts, further connecting subscribers with her brand. Additionally, we helped her launch a new newsletter called The Superficial Edit, which includes her recommendations for beauty products, books, fashion, and more. We also guided her as she began to monetize her website links through LTK and incorporated advertising into her site.
Read more about our work with Sonni here.
