As I sit down to write this, the birds are chirping, the trees are beginning to bloom, and the early morning sun is filtering through the shades. Spring is officially here. There’s something about this season that invites a fresh perspective, both professionally and personally. For this month’s What We… post, we’re sharing a few of the ways we’re embracing that shift.
What We Recommend Doing After Your Spring Marketing Refresh
Last month, we shared five things to audit in your digital strategy for a spring marketing refresh. We covered your brand consistency, your analytics, your website performance, your social media strategy, and your search engine optimization (SEO) and content strategy. Now, it’s time to turn your audit into action. Here are three steps to take to capitalize on the momentum you’ve built.
1. Create a 90-Day Marketing Action Plan
Take your audit findings and sort them into priorities, both quick wins and long-term goals. Then, develop a timeline that spans the next three months, assign ownership, and get to work. Tie each update to a business goal (like traffic, leads, or conversions) so you can track the impact of your efforts.
2. Try Something New
Do you want to experiment with a new content format, like launching a blog on your website or committing to a video series on Instagram? Maybe you want to explore a new marketing channel, like email marketing, LinkedIn, or even Pinterest. As scary as it can be to step outside of your comfort zone, remember that it’s a low-risk change.
3. Refresh Your CTAs Across Platforms
Your calls-to-action (CTAs) direct your customers to their next step, whether it’s visiting your website, engaging with a social post, or completing your contact form. Check your website buttons, your social media bios, and your email signature, and make sure that your CTAs align with your current goals, not last year’s priorities. As you draft new copy, keep it clear and compelling.
What We’re Eyeing for a Spring Home Refresh
Two of our team members are moving this month, which means home shopping is on our minds! Here are some items that we’re eyeing for a home refresh this season.
- Our love of Quince is nothing new, but this time, we’re excited to share some of their home goods. From the Classic Organic Percale Sheet Set and Duvet Cover to the European Linen Flange Edge Pillow Cover, we love it all.
- If your bathroom needs a refresh, grab the Turkish Ultra Plush Bath Towel Bundle and Handwoven Rattan Bathroom Accessory Set.
- How cute is this fluted cordless table lamp from Serena & Lily? Whitney grabbed it in Sky but loves Pear too!
- These coupe glasses and pitcher from McGee & Co. are the perfect addition to your spring hosting line-up.
- We can’t sing enough praises about the rugs from Ruggable. From the washable designs to the non-slip backing, it’s easy to find an option for every room.
- New artwork is always fun. Whitney is eyeing Magnolia for her bedroom, and Green Pastures and Streams in the Desert for her entryway.
What We Want for Our Spring Wardrobes
- We’ll take any excuse to grab another pair of Margaux flats, and this Biscotti Suede colorway is perfect for the season ahead.
- This mocha gingham shift dress can be dressed up or down (and pairs perfectly with the flats linked above!).
- This embroidered midi dress from Sea New York is perfect for your next spring event.
- Trust us — these ivory Castaner espadrilles work with every outfit.
- We love a striped set. This olive knit tee with matching shorts perfectly fits with our work-from-home vibes.
- This month, we’re all about whimsy, and this heart bag charm fits the bill!
- You’ll reach for this lace sleeveless top from Madewell when you don’t know what to wear.
- This Ellie Nap Dress in a charming blue marigold print will be the next Hillhouse Home addition to our closets!
This post contains affiliate links, which means we may earn a small commission from the things you buy at no cost to you. Thank you for supporting our work and trusting our recommendations!
If you’re looking to learn more about email marketing or develop a digital marketing strategy, please reach out to our team today.
Comments +