To kick-off the new year, we’re excited to explore a topic that has the digital marketing world buzzing: the use of AI, or artificial intelligence. Chances are, you’ve already interacted with AI technology in some way today: Did you ask Siri to set a timer or Alexa to play a song? Maybe you quickly skimmed the AI Overview at the top of search results in Safari. Or you might’ve relied on chatbots like ChatGPT, Google’s Gemini, or Claude to provide an in-depth response to your question in a matter of seconds.
As we delve deeper into the use of artificial intelligence, there are, of course, questions and concerns. However, it is possible to harness the power of AI in a smart and effective way for your digital marketing efforts. Let’s dig in!
For today’s blog post, let’s consider five ways to leverage AI in your marketing strategy.
1. Understand your analytics.
It’s not surprising that the number one usage of AI for marketing professionals relates to data analysis and reporting. Have you ever struggled to make sense of the analytics provided by the various platforms you use on a daily basis (think Facebook, Instagram, and Google Search Console)? Well, you’re not alone. Oftentimes, these tools give you large data sets that you have to piece together to form the bigger picture.
Fortunately, AI can help! By sifting through the results of multiple marketing platforms and summarizing the findings, it can save you time as you strategize and develop assets for your business or clients.
2. Assist with research projects.
Hubspot recently surveyed marketing professionals about their use of artificial intelligence, and 39 percent of respondents said they turned to AI for research projects. For instance, if you aim to write three to four blog posts per month but struggle to come up with new and engaging ideas, ask ChatGPT for help! You can simply type something like, “Please develop a list of 20 blog topics for a real estate firm in Central Florida,” and let it work its magic!
3. Reduce administrative work.
Let’s be honest: Administrative work can be cumbersome and time-consuming. Plus, your output is directly related to your time — so if you can save time when it comes to these basic tasks, you can ultimately achieve more each work day. Research reveals that, by harnessing the power of AI, business professionals save an average of 24 minutes per day. You can turn to artificial intelligence and automation tools for manual tasks like scheduling meetings, taking notes, summarizing email threads, and more.
4. Create content.
Did you know you can ask artificial intelligence platforms to write content like social media captions or email copy for you? It can even prepare an outline for a blog post or presentation, allowing you to fill in the gaps with your professional knowledge and expertise.
Note that just 6 percent of marketers publish AI-generated content without any changes. It’s best to use this copy as a starting point, something that you fact check and rewrite in your own voice to ensure it’s correct and on brand.
5. Write automated email campaigns.
Email marketing is nothing new. However, thanks to AI, you can better understand your subscribers’ behaviors and write more engaging content for their needs. You can provide an AI platform with a prompt about what you’d like to promote — like a limited-time discount to a webinar or a recent blog post — as well as your voice (say, fun but professional), and it’ll generate a message with the right copy and tone.
If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today.
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