Client Spotlight: BACH Luxury Travel

Spotlight

May 16, 2023

In this blog series, Carlisle & Co. spotlights one of our clients each month, highlighting their company as well as their digital marketing strategies, successes, and future goals.

Introducing BACH Luxury Travel

Earlier this year, Carlisle & Co. had the privilege of working with KM Studio to complete a branding update and website design for BACH Luxury Travel, luxury travel advisors based in Orlando, Florida, with nearly four decades of combined experience. From a one-of-a-kind African safari to a family cruise to Antarctica to a romantic trip for two to the Amalfi coast, they’ve planned it all.

As an added bonus, we were fortunate enough to spend time with founder Cynthia Madsen at the Carlisle & Co. launch party in January. Getting to know our clients personally always allows us to do work on their behalf in a more customized way.

Fast Facts About Carlisle & Co.’s Work with BACH Luxury Travel

Here are some fast facts about our digital marketing work with BACH Luxury Travel:

What was the timeline for BACH’s work with Carlisle & Co.?

We began discussions with Cynthia and her team in December 2022. As KM Studio was finalizing their branding package, we began considering website templates and content updates to ensure that we stuck with their requested timeline and launched the new site by the end of March 2023.

What digital marketing services do we provide?

For BACH, we completed website design and development from start to finish. First, we worked with Cynthia to find a template that fit with the brand’s aesthetic. From there, we scheduled multiple phone calls to determine what content needed to be included. We organized the website menu and pages in a way that fit well with the BACH team’s vision and also provided visitors with a positive user experience. Once the website was up-and-running, we continued to provide a website maintenance package to make both front-end and back-end updates as needed.