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One of the first steps in developing a digital marketing strategy – whether it’s for a new endeavor or to refresh your already-established business – is building a brand for your company. Establishing distinguishable brand colors is incredibly important, so much so that a study found that 85 percent of consumers believe that colors are the biggest deciding factor when choosing to purchase a product. 

In today’s blog post, we want to give an inside look at why brand colors matter and help you choose the most effective colors for your business.

Why Your Brand Colors Matter

Here are three reasons why your brand colors are important to your business: 

  1. You can make a strong first impression: Colors are often the first thing that your audience sees when consuming your content, so they allow you to make a great first impression! Your brand colors can pull consumers in and encourage them to explore your business. On the flip side, a failed first impression often turns consumers away within the first few seconds.
  2. Your brand becomes identifiable: When you think of red and yellow, you often think of Mcdonald’s. Similarly, you link green and white to Starbucks. This color association is so helpful for your customers! In fact, research has shown that colors increase brand recognition by 80 percent. Choosing colors for your brand that remind people of your business will help keep you at the front of their minds and create a lasting, loyal customer base.
  3. You can create a specific mood: You now know that colors give your audience subtle reminders of your brand, but did you know that colors have a lasting effect on your mood too? Research tells us that colors psychologically impact our senses and can trigger certain emotions. For example, red often leads to excitement and energy, whereas blue can make people feel a sense of calm. When you finalize your brand colors, think about what emotions are linked to each hue and see if those align with your brand!

Choosing Your Brand Colors

To start, think about the message you want your business to convey. If you want to be seen as sleek, serious, and professional, consider colors like gray, black, and dark blues or purples. If your business is more playful, opt for brighter, happier colors. Another great tip is to seek out colors that are not being used in your field. This way, as you grow, people will begin to associate the colors specifically to your business, allowing for greater brand recognition.

How A Silver Lining Can Help

Now that you know why you need brand colors and how to choose them, it’s time to get started…which is often easier said than done. It can be difficult to put together cohesive hues that look beautiful and represent your company but are also unique. 

If you are looking for a simple and affordable way to receive professional help with your branding, check out our themed brand kits in The Shop! Created with different business aesthetics in mind, the colors are strategically picked to complement one another. Plus, they’re paired with font stacks and patterns to help paint a full picture. After you purchase and download your favorite brand kit, it’s time to bring your company to life!


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