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With four billion daily users and decades of existence, email is not a new digital marketing service. While it’s one of the oldest forms of online communication, it’s also one of the best ways to digitally connect with others. Email marketing, then, should be an essential piece of your digital marketing strategy. It is a trusted, timeless method of content sharing that proves successful time and time again. In today’s blog post, we consider four benefits of email marketing and also look at how the team at A Silver Lining uses this online offering for our clients. 

Why You Should Use Email Marketing

1. It allows you to hit a direct target: When it comes to other forms of digital marketing, such as social media posts or content writing, an audience is never guaranteed. With email marketing, however, you have total control over who is viewing your content. By using a specific email list, you don’t need to worry about whether your message will reach the right audience. You’re in control of who receives it, after all! In fact, studies show that email marketing is 40 times more effective at reaching your target consumer than Facebook or Twitter. 

2. You can have a personal touch: Since you’re reaching your target audience, it will be much easier to create personalized content. Nailing down a custom approach to email marketing can make a big difference for consumers. It may even give them the push they need to buy your services or product. For example, it is well-known that emails that include the receiver’s name have a much larger click rate than those that do not. Communicating with your audience in such a personal way is a great way to connect and maintain loyal relationships. Additionally, you can offer special discounts to your email subscribers to show your appreciation and create lasting impressions. 

3. It’s cost-effective: With an average return-on-investment (ROI) of $38 for every $1 spent, email marketing is one of the most cost-effective methods of digital marketing. It is a particularly useful option for anyone with a smaller budget. Even with all of the current digital marketing trends, many experts continue to depend on email marketing due to its high, dependable ROI.

How Email Marketing Leads to Better SEO

4. It can boost your website traffic: Using relevant links in your email directs users to your website. This cross-promotion allows your audience to easily access and engage with your content. In turn, increased website traffic helps improve your search engine optimization (SEO), which works to increase the rankings of your website pages. With higher rankings, your brand will be discovered by more potential customers. In other words, the more website visitors, the more opportunity for sales, making email marketing a win-win!

At A Silver Lining, we work with our clients to create a custom solution to fit their needs. With experience in an array of email marketing platforms – such as ActiveCampaign, Constant Contact, and Mailchimp – we collaborate to deliver personalized and creative email marketing campaigns that fit each brand’s aesthetic, effectively highlighting their expertise and showcasing their services. 

Interested in our email marketing solutions? Reach out to our team today!

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