Client Spotlight: Columbus Park

our services

December 22, 2021

Each month, A Silver Lining, LLC (ASL) is proud to spotlight one of our clients. We highlight the business as well as their digital marketing strategies, successes, and future goals.

For December, we’re excited to share more about our work with Columbus Park, the leading outpatient eating disorder treatment center in New York City. They have provided excellent, evidence-based care for over a decade with exceptional outcomes that demonstrate the success of their high-quality treatment. All services are provided via telehealth, allowing their clinicians to safely and effectively support their clients from the comfort of their own homes.

Digital Marketing Success for Columbus Park

Here are some fast facts about our work with Columbus Park:

How long has Columbus Park worked with ASL? We began working with Columbus Park in September 2020.

What digital marketing services do we provide? Our marketing strategy for Columbus Park includes:

general strategy, including a monthly call to assess progress and confirm goals for the month ahead
search engine optimization (SEO)
consistent content of at least two keyword-focused blog posts per month
monthly email newsletters
targeted Google Ads
monthly media outreach
social media posting and advertisements with a focus on enhanced engagement
website updates as needed, including security features

What past or current project stands out the most? It’s been particularly fun to support Columbus Park and their recent media mentions. Founder Melissa Gerson was interviewed for an article in Rolling Stone about the portrayal of Princess Diana’s struggle with bulimia on The Crown. Plus, the company was included in Goop’s New York Travel section.

What do our future goals look like? Just last month, we expanded our services to include a more holistic, 360-degree approach. Online advertising — specifically the use of Google Ads — allows us to carefully target online users and increase website traffic. We’re also excited to focus on quality over quantity when it comes to our social media efforts. We plan to take a more thoughtful approach as we produce impactful content. We look forward to continuing these increased efforts in 2022!