Between decorating and shopping, cooking and party planning, celebrating and traveling, the holidays can be exhausting! As you focus on getting through the hustle and bustle of the season, you may be tempted to put your digital marketing efforts on the back burner. Keep in mind, though, that it’s the most lucrative time of year! E-commerce sales are expected to grow 15 percent this year, making now the perfect time to up your digital marketing game.
How to Grow Your Digital Marketing Platforms During the Holidays
With that thought in mind, check out these four digital marketing tips for the holidays.
- Make it memorable: As a consumer, you’re bound to feel over-stimulated and over-saturated with holiday marketing, which is why it’s so important to create memorable content for your audience. You want to stick with them during this busy time of year — and you want them to stick with you! If you feel overwhelmed when it comes to your digital marketing efforts, focus on quality over quantity. Create a message that will resonate with the customers and stand out in the sea of holiday content.
- Give back: ‘Tis the season of giving! Show your appreciation for your customers and clients by running a fun giveaway on social media. A giveaway generates more engagement and increases your followers. Plus, it’s a great way to give back to your audience. Your followers will appreciate seeing you give back to their community too. You can also make an effort to volunteer your time or money to an organization that you love and encourage your followers to do the same.
- Don’t neglect email marketing: During the busyness of the holiday season, email marketing might be the perfect way to reach your audience. During the month of December, people are often on the go. From errands and shopping to parties and events, their downtime is limited, and they may not be on social media as much. Professionals, however, are still keeping up with their emails. In fact, studies show that adults check their emails an average of 15 times per day. Email marketing, then, is a great way to connect with your busy customers.
Set Clear Intentions for the New Year
- Define your goals: Don’t wait until January to start something new! Use the holidays to kickstart your goals for 2022. Focus on realistic expectations that you can reach between now and the end of the month. Map out detailed steps to achieve those goals. Breaking down your intentions into more bite-sized pieces will help manage the stress of the holiday season. Even better, it’ll ensure that your digital marketing plan is organized and purposeful for the new year.
If you’re looking to develop a digital marketing strategy and expand your online reach in 2022, please reach out to our team today!