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An important aspect of digital marketing that is often overlooked is photography. As the need for an online presence continues to rise, it plays an even more essential role in growing your business. Need proof? A recent study found that 72 percent of all content on Facebook includes an image — meaning pictures are a large majority of what we consume. 

Using original photography on your digital marketing platforms gives your audience an inside look at  your brand. Below are three ways that photography can benefit your brand. 

Photography Improves Brand Identity

Establishing a brand identity is a key part of creating a successful business. Photography offers a way to capture your brand and show off your business as you want it to be perceived. Using original photos adds a level of uniqueness to your accounts. It also allows for more control over your brand identity. Taking your own photos is better than relying on stock photos that may or may not capture the essence of your business. Getting creative with original photography really sets your company apart from your  competitors.

It Builds Credibility

Using original photography elevates your company and builds trust with your customers. Original photos allow consumers to see your business with more transparency and authenticity. Clients and customers are much more inclined to use your services if there is an established level of trust and legitimacy. Supporting this idea, research shows that three quarters of online shoppers use images to determine if they want to purchase a product, proving how much customers depend on strong pictures. The more original photography used in digital marketing, the more trust your audience will develop in your business!

It Increases Website Traffic

It’s easy to see why beautiful photography helps to establish a brand. But did you know that it also matters when it comes to search engine optimization (SEO)? A recent study revealed that websites with photographs receive 90 percent more traffic than those without images. This finding is due to the positive correlation between unique images and SEO. When an image is inserted correctly onto a website, complete with a description of the photo and alt text, it can bring your website higher up in search engine results. This improved ranking will increase your website traffic and allow you to reach more potential clients.


The updates, trends, and platforms that are constantly evolving within the digital marketing realm can be overwhelming. Sometimes, you need to take a step back and return to the basics. As this blog post discusses, original and attention-grabbing images on your online platforms can go a long way! If your digital marketing strategy isn’t getting the results you hoped for, refreshing your photography efforts might do the trick.

If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today!

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