Online advertising is a great tool for achieving any of your digital marketing goals. From simply boosting your online presence to getting your business more clients or customers, digital ads can help to grow your business. Read on for four benefits of online ads as well as a few success stories from A Silver Lining!
Four Benefits of Online Advertising
- You can target your exact audience: Targeting a specific audience is one of the greatest benefits of online ads. With organic digital marketing, tools such as hashtags can be used to try to reach your audience. With online ads, different features can be used to ensure that your target customer base is reached every single time. For instance, Facebook allows you to customize your audience by a wide variety of demographics, interests, location, and more. You can also re-target an audience, which means targeting potential customers who have already interacted with your brand and might just need that extra push to become a client or customer.
- You can create ads for a specific objective: Digital ads give you more flexibility to achieve a specific goal. Whether you’re looking for more website traffic, increased sales, or more phone calls to your business, online ads can help! With organic digital marketing, there are fewer options to lead your audience to a specific end goal.
- It provides you with important data: Once an ad completes its run, analytics are shared to show you how well it did. This data allows you to easily identify what works and what doesn’t work for your audience. For example, if your ad insights tell you that the majority of your viewers only watched the first few seconds of your video ad, then you’ll know that a more engaging start to your video may lead to more engagement.
- It’s cost-effective: With online ads, you can expect to pay anywhere from a few cents to a couple of dollars per click. In 2020, the average cost to reach 1,000 people was between $7.90 to $9.90. Another benefit of online ads is that they can be adjusted to your own budget, so you get to decide how much you want to spend!
Online Advertising Success Stories
Here at A Silver Lining, we utilize online ads to help boost our clients digital presence and achieve their specific digital marketing goals. We offer Google Ads, re-targeting or re-marketing ads, and social media ads as part of our digital marketing packages. Let’s take a closer look at some past success stories.
- For a client who focuses on cost-per-click (CPC) advertising via Google Ads, we saw over 1,500 total impressions and a 20.51% conversion rate in July. CPC now consistently ranks as the second-highest source of traffic to the site.
- Another client used Facebook re-targeting ads to increase their website traffic, resulting in 54,180 impressions and 291 clicks (0.54% CTR). Additionally, they used lookalike targeting on the web with a location focus, leading to nearly 250,000 impressions and 1,151 clicks (0.46% CTR).
- Finally, we utilized social media ads to promote a client’s recent product launch. We used A/B testing at a low cost to determine the best approach to take and the most impactful audience to target. Ultimately, a Facebook website ad led to a reach of over 10,000 with nearly 12,700 impressions.
Interested in using online ads to help your business grow? Reach out to our team today to join a waitlist for our 2022 openings!