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Digital marketing is a fast-paced industry that is growing and evolving at an astounding rate. As new learnings emerge and algorithms adjust, it is important to stay up-to-date with digital marketing trends. When these ideas are used correctly, your business can see exponential growth on social media platforms, which in turn can lead to more clients and customers. In this article, we explore four trends that should be on your radar for the remainder of 2021.

TikTok Marketing

After being named the fastest growing social media platform of all time, it’s safe to say that TikTok is one of the hottest digital marketing trends of 2021. Businesses who have joined TikTok have helped their brands by increasing brand exposure and engagement. With over 100 million active users per month, TikTok introduces new clients to your business in a fun, quick, and attention-grabbing way.

Influencer Marketing

Influencer marketing, a type of social media marketing in which individuals or organizations with a following endorse your product or business to their followers, has exploded in the field of digital marketing within the past few years — but especially during the pandemic. In fact, influencer marketing is expected to be worth a whopping 13.8 billion dollars by the end of 2021, with a 5.78 dollar return on investment (ROI) for every 1 dollar spent. Use this digital marketing trend to easily gain both exposure and trust among a new audience.

Video Marketing 

Video marketing is the next big thing when it comes to boosting your social media engagement. Single Grain reports that video marketing will continue to be one of the most important digital marketing trends for the next five to ten years. Typically, videos showcasing your brand, product, and/or business services perform better than images. Integrating videos into your content can help your profile reach more potential clients and result in more conversions.

Increasing Content Quantity and Quality

When it comes to quality versus quantity with social media, the answer is both! The latest algorithms on social media platforms — including Instagram, Facebook, and TikTok — favor accounts who post more frequently, which means that your content will appear to more potential clients and customers. The optimal amount of posts is once per day. Increasing the amount of content that you share with your followers is a great digital marketing tip to help boost your engagement!

Here at A Silver Lining, staying in-the-know when it comes to digital marketing trends is an integral part of our job. As digital marketing continues to grow, utilizing these trends can help our clients — and us! — reach their full potential.

If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team and join a waitlist for our 2022 openings.

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