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In our third post for the Client Spotlight series, A Silver Lining, LLC is highlighting our work with The Urban Dog Group, a real estate group in Central Florida that focuses on finding great homes for people and their pets. Founder Christine Elias — who is fittingly known as “the pet-friendly realtor” — and her team have over 20 years of commercial, residential, and investment real estate experience. The Urban Dog Group is a proud supporter of the Pet Alliance of Greater Orlando, and proceeds from each property sale are donated to this organization or an animal charity of the clients’ choice. 

Fast Facts About ASL’s Work with The Urban Dog Group

Here are some fast facts about our work with The Urban Dog Group: 

How long has The Urban Dog Group worked with ASL?

We’ve worked with The Urban Dog Group for nearly a year, beginning our digital marketing services in May 2020. 

What digital marketing services do we provide?

Our digital marketing strategy for The Urban Dog Group includes:

  • Content writing, including both community-focused landing pages and keyword-focused blog posts
  • SEO
  • Social media strategy, including posting and engagement on social media profiles (8-12 unique posts per month) as well as an organic increase in social media followers
  • Re-targeting and re-marketing advertisement campaigns
  • Backlinks
  • Quarterly website audit and update

What sort of success have we helped The Urban Dog Group achieve?

We’ve seen a 22 percent increase month over month for website traffic. 

In terms of social media, there has been steady growth to their Facebook page with a gain of 300 likes in the past year. Impressions have increased to over 10,000 per month (on average) with likes increasing by 125 percent. Additionally, Instagram impressions and likes have both increased by 26 percent. 

What past or current project stands out the most?

We’ve implemented some small changes that have had big impacts. On social media, we ran a campaign targeting sellers in Central Florida, which resulted in new listings for The Urban Dog Group. On their website, we updated the homepage design to highlight one of their listings with a half-page photo and details about the home. We’ve also significantly increased their website content, including regular blog posts and new landing pages (i.e. South Orlando), both of which have SEO benefits.

What do our future goals look like?

We hope to continue to increase brand awareness, attracting more Central Florida residents to The Urban Dog Group for their real estate needs. Additionally, our website updates and social media efforts will continue to support home buyers and home sellers in communities around Orlando by featuring current and future home listings, highlighting local areas and events, and offering evergreen content with real estate tips, particularly for dog owners. 

Where can I find The Urban Dog Group?

Website | Facebook | Instagram


If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team at ASL today!

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  1. […] this spring, we completed local media outreach for Urban Dog Group, hoping to expand their brand awareness among Central Florida residents. Given the company’s love […]

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