Client Spotlight: Michelle Keldorf, City Council

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September 28, 2022

In this blog series, A Silver Lining, LLC (ASL) highlights one of our wonderful clients each month, highlighting their company as well as their digital marketing strategies, successes, and future goals.

For September, we’re excited to spotlight our work with Michelle Keldorf, who is running for El Segundo City Council in California. It’s been such a treat to dive into the political space and expand our digital marketing skills as we tackle a new industry. Not to mention, we love a timeline that keeps us on our toes (more on that below)!

Fast Facts About ASL’s Work with Michelle Keldorf

Here are some fast facts about our work with Michelle Keldorf:

How long has Michelle worked with ASL?

Michelle first reached out to our team in early August 2022. We had a swift deadline to meet, as her campaign for El Segundo City Council began at the end of August and runs through November 8, 2022.

What digital marketing services do we provide?

We hit the ground running with a number of digital marketing projects! To start, we developed a brand kit, inclusive of colors, fonts, and logos. We researched color combinations and fonts often used by politicians, learning that these choices are anything but random.

Next, we updated her website with her finalized brand kit as well as optimized copy, video content, and new features. We also designed various print materials, including lawn signs, door hangers, postcards, and more.

For social media, we created her Instagram and Facebook accounts and began posting about key positions, local events, and more. We’ve also worked extensively to figure out how to post social media ads — which is very difficult for a politician!

What sort of success have we helped Michelle achieve?

Not only did we develop and launch her website in record time, but we also helped to quickly grow her social media channels to allow her to have an impactful online presence.