In this monthly blog series, Carlisle & Co. spotlights one of our clients, highlighting their company as well as their digital marketing strategies, successes, and more.
Introducing the Center for Rising Minds
The Center for Rising Minds offers comprehensive mental health services for all patients, allowing your family to get the care you need under one roof. They believe that each treatment plan should be as unique as the patient, customizing their approach to speak to the individual’s challenges and goals. They serve patients in-person in San Francisco and virtually across California.
Founder Dr. Niroshika De Silva noticed that parents often felt overwhelmed after their child received a mental health diagnosis and wanted to alleviate some of this confusion and stress. Whether a patient needs psychotherapy, speech therapy, or occupational therapy (or a combination of these approaches!), her team collaborates to ensure that they provide comprehensive care to each family.
The team at Center for Rising Minds includes therapists, speech and language pathologists (SLP), and occupational therapists (OT), allowing them to help clients struggling with depression, anxiety, trauma, autism spectrum disorder, attention-deficit/hyperactivity disorder (ADHD), separation anxiety, developmental delays, and more. Their approach utilizes cognitive behavioral therapy (CBT), psychodynamic therapy, parenting support, and social skills, among other therapeutic modules.
Fast Facts About Carlisle & Co.’s Work with the Center for Rising Minds
Here are some fast facts about our digital marketing work with the Center for Rising Minds.
What was the timeline for our work with Niro and the Center for Rising Minds?
Niro first inquired about services in June 2024.
What digital marketing services do we currently provide?
To start, we created a new landing page to work cohesively with her advertising campaign and keywords. After completing the landing page, we launched her Google Ads at the start of August.
We also provide the monthly website management package, including two monthly blog posts and search engine optimization (SEO). Our SEO efforts include website speed, security, and performance work (including a monthly report and recommendations); analytics from HotJar, Google My Business, Google Search Console, and Google Analytics; and use of SEMRush for additional tools.
What sort of success have we helped the Center for Rising Minds achieve?
Within the first seven days, the new landing page received 160 clicks. Within the first three weeks of her Google Ad, Niro received 13 inquiries and new patient requests — a great start to reaching her goal of 20 new clients!
What is next for our work with the Center for Rising Minds?
Over the past month, Niro saw a slowdown in inquiries, so we collaborated to make tweaks to both her landing page and ad copy, shifting from a focus on pediatric care to adult mental health. We will implement these changes and then track her results, hoping for the desired improvements.
In terms of SEO, we plan to increase the copy on her existing landing pages and add new landing pages to her site, with the intention of boosting her organic search results.
Based on our inquiry call, there is also potential for social media, outreach, email marketing, and print material. We’re excited to continue our work with Niro as she grows her new practice!
Where Can I Find the Center for Rising Minds?
If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today.
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