One of the first steps in developing a digital marketing strategy – whether it’s for a new endeavor or to refresh your already-established business – is building a brand for your company. Establishing distinguishable brand colors is incredibly important, so much so that a study found that 85 percent of consumers believe that colors are […]
While it’s one of the oldest forms of online communication, it’s also one of the best ways to digitally connect with others.
the how to guide
Have you been hearing a LOT about SEO but have no idea what it even is - or maybe you have just enough of an idea to make you dangerous! Step out of the danger zone and download this quick reference guide for all the basics you need to know about SEO.
meet the founder
A marketing expert with an approachable vibe & maybe most importantly,
a chi-weenie pug named Riley.
Greer founded A Silver Lining, LLC (recently re-branded to Carlisle & Co.) in 2012. Greer & her team work collaboratively with company owners, executives, and key stakeholders to develop unique digital marketing plans to effectively communicate brand and message while driving business.
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